LET’S BUILD A PROSUMER ECONOMY

LET’S BUILD A PROSUMER ECONOMY A prosumer economy is an economy wherein the producers of goods and services are also the consumers of these goods and services. In other words, it is practically a closed economy wherein those who control the means of production are also the ones who control the means of distribution, a means that would of course lead to consumption. Under the existing consumer economy, the means of distribution is controlled by corporate giants that are often also owned or controlled by the upper classes of our society. To a large extent, the means of production are owned or controlled by them too, except for a few companies that are owned by small and medium enterprises (SMEs). Under the existing consumer economy, the lower and middle classes of our society are spending without earning, because that is all that they could do. Under an alternative prosumer economy, the lower and middle classes of our society will be able to earn while they are spending, because they are also the ones producing what they are consuming. Under an alternative prosumer economy, the lower and middle classes of our society will also be able to earn discounts and rebates every time they would buy any product or service from their cooperatives. Not only that, they will also earn dividends from their cooperatives at the end of the year. Yes, coops are the key towards achieving a prosumer economy. That is the way, and there is no other way. IKE SENERES/03-17-2024