NATIVE CHICKENS, ANYONE?
NATIVE CHICKENS, ANYONE?
When was the last time you heard of a Filipino company—or a scientist—developing a local breed of any animal for purely local needs? I bet it doesn’t come up often. So when I read that Kustods Chicken Breeding Farm in South Cotabato claims to have developed their own “line” of native chickens, I stopped and paid attention. In fact, I believe what they have done isn’t just a “line” but arguably their own breed. And if that’s true, they deserve more than a mere pat on the back—they deserve recognition.
Why this matters
Our so-called “native” chickens in the Philippines are indeed longstanding local stocks—but not truly endemic breeds in the sense of distinct, formally developed genetic lines. As far as records show, none were developed fully by Filipino firms or institutions for commercial breeding in recent decades. A somewhat similar effort: former Agriculture Secretary and former North Cotabato governor Manny Piñol developed a line dubbed “Manok PNoy”, combining imported genetics with local blood, as early as 2013.
So yes, Kustods’s claim is worth flagging: local innovation, local adaptation, local relevance. We should ask: Is this just marketing talk, or is it genuine breed development? If genuine, what are the implications?
What’s at stake
Import dependence: We still import many commercial chicken breeds and pay for licensing or importation. Why? If we have locally developed, adapted native breeds, we save money, build local capacity.
Food security & sovereignty: A breed developed locally, tailored to local climates, diseases, feed resources, smallholder setups, contributes directly to resilient food systems.
Farmer livelihoods: Native chickens are valued for taste, cultural preference, free‐range adaptability. If a local breed can combine those advantages plus improved growth or productivity, farmers win.
What Kustods claims
According to available information:
Their native chicken line can be harvested in just 7–8 weeks for meat production.
Selective breeding gives choice in color and sex of chicks.
Adapted for Philippine climate and smallholder conditions.
Ideal for restaurants, meat vendors seeking the “native taste” but faster turnover.
If these claims hold up under independent verification, that is a step change. Traditional native chickens grow slowly (sometimes 3–4 months) and smaller in size. An accelerated native breed means faster turnover for farmers.
Questions I ask
What exactly is the genetic basis? Has Kustods published data on growth rate, feed conversion ratio (FCR), mortality, disease resistance compared to commercial broilers or existing native stocks?
Are these “native” chickens truly native (local gene pool) or hybrids of imported breeds plus local? Because that affects conservation of native genetics.
Will this breed be made affordable for grassroots farmers and cooperatives, not just large operators or urban restaurants?
How will the government support this? Should the Department of Agriculture (DA) or the Department of Science and Technology (DOST) step in to certify, propagate, and scale up such breeds?
Will the feed formulations remain imported, or can this breed eventually thrive on locally‐sourced feeds (rice bran, copra meal, native forage) thus reducing cost?
Broader context: native chicken industry
Some data: According to DOST-PCAARRD, native chickens constitute about 46% of the chicken population in the country (~76 million heads) but face major challenges such as unstable supply of slaughter‐ready birds and high mortality (~40%). Native chicken are preferred for their distinct taste and lower fat content.
Also: the Agricultural Training Institute (ATI) has recently been training local specialists in native chicken production in Eastern Visayas. This suggests the government recognizes the value of native chicken, but the innovation gap remains.
Suggestions & pathways
Government support: DA + DOST to provide certification, R&D support, seed stock distribution of new local breeds like Kustods’s.
Farmer access: Ensure chicks are affordable, and that small farms/co-ops can access them. Offer financing/subsidies.
Locally adapted feed: Develop feed formulations based on cheap local inputs (rice bran, copra meal, insects) such that the breed thrives without expensive imported feeds.
Scaling & branding: Brand native chicken meat from these local breeds—“Philippine Upgraded Native Chicken”—and market to consumers who already prefer native taste, raising premium and farmer income.
Research & data transparency: Publish performance metrics so farmers know what they’re getting (growth, FCR, resistance). Also ensure genetic diversity and not undue narrowing of the gene pool.
Yes, native chickens—anyone? Absolutely. If Kustods’s innovation is real, it’s exactly what we need: a Filipino-developed breed that combines the taste and value of native chicken with better production metrics for farmers.
We are not just talking about chickens. We’re talking about innovation, localized food systems, rural livelihoods, and sustainable agriculture. Let’s hope this is not an isolated story, but the beginning of a new wave of Filipino animal‐breeding initiatives—whether in poultry, goats, ducks or whatever.
And to the farmers, scientists, and entrepreneurs: here’s your challenge: How do we make this breed the norm, not the exception?How do we ensure it reaches every barangay? How do we make the Philippines not just a consumer or importer of animals and breeds, but a developer and exporter of its own agricultural genetics?
Native chickens? Yes—if done smart, they might just change the game.
Ramon Ike V. Seneres, www.facebook.com/ike.seneres
iseneres@yahoo.com, senseneres.blogspot.com 09088877282/04-05-2026